As part of my role as global creative lead on the Salesforce account for GPJ, I managed a 30+ person creative team that delivered what is arguably the largest tech conference of its kind in the world. It was my job to oversee every aspect of the experience design and strategy, and collaborate with the account and production teams to make sure that the entire attendee experience is cohesive, ties back to the marketing strategy, and is ultimately amazing for the attendees and for Salesforce.

Dreamforce is not one event, but over 20 experiences that happen over 4 days in the financial heart of San Francisco. 

Each experience has a different audience, different business objectives, and different set of stakeholders, all of which must be navigated as we created the experience over 10 months of planning. My creative team crafted 15+ fully developed customer journeys for the 4 day event.

The work involved digital engagement, content creation, experience design, experience strategy, and architecture.