About my work:
I am a multi-discipline creative director. My passion is building creative teams, re-energizing creative practices, and driving forward, always. My key areas of expertise are brand and campaign development, packaging, and experiential design. I have partnered with global companies and agencies, as well as run three successful boutique branding firms. A key to my success is that I approach every project with an entrepreneurial spirit and assume no idea is too crazy to entertain and nothing is impossible. Most recently, I pivoted to meet the market needs for virtual experiences and now successfully direct and inspire geographically diverse teams via Zoom.
The constant that threads through all of my work is the belief that the core creative idea should be the filter and the guide for the work, and every aspect of the project should tie back to this idea. I achieve this with my teams by challenging, inspiring them, and staying with them through the hard work.
About me:
I stay creative through collaboration and maintaining an amazing group of connections in the creative field. We challenge each other, and we are constantly trying to push each other to achieve better work. People like working with me because of the energy, positivity and frankness that I bring to the work. The thing I enjoy the most in my work is that I truly enjoy the work.