In 2005 my agency at the time, yellowcouch, was awarded the design of the graphic identity system for the Coca-Cola 2006 FIFA World Cup™ Games.

I led a creative team to produce a robust set of marketing materials and guidelines, and then roll it out to the global stakeholder groups at The Coca-Cola Company.

The project included: Design Strategy, Briefing Materials, Visual Design, Client Presentation, and Digital Asset Management.